About Us

Aurela, a combination of “aura” and “ella” which roughly translates to ‘her energy’, is an Irish activewear and lifestyle brand which aims to make it easier to live a life you love and reach your full potential. We believe that how you feel, affects your energy and we want to help make women feel amazing and empowered to take on any activity, any day without compromise. We want to inspire women to seek out an active and healthy lifestyle and feel comfortable, confident and powerful while they do it!  

Our minimalistic, refined designs and muted colour palette are designed to allow versatility of use enabling seamless transition through any activity. Our apparel is created with everyday wear in mind whether it be to train in, do yoga or run errands. We have chosen highly flexible and soft fabrics to ensure you feel comfortable, confident and unrestricted yet supported, balancing sensation and performance at all times. 

- Our Values -

Inspire, motivate & empower
Reaching our full potential on a daily basis, unrestricted and without self-doubt.
Positive energy, always
Our energy is impacted by how we feel, when we feel good, we do good.
We rise by lifting others
We succeed when those around us succeed, we share knowledge, resources and our experience.
Our best life
We want to create and live a life we love. We do this by setting and achieving our goals and putting our wellbeing at the core of everything we do.
Honesty, integrity and transparency
We strive to create an open and honest environment where we always have good intentions and aim to do the right thing.


- Our Sustainability Efforts -

In an effort to combat fast, disposable fashion, we aim to create quality and durable clothing and accessories that can be worn and used time and time again and become wardrobe staples. We strive to reduce our carbon footprint daily through strategic, forward-thinking business planning.

Our packaging and mailing materials are all eco-friendly and we are always looking at ways to reduce our packaging further.


We are proudly partnered with One Tree Planted to plant 1 tree for every online sale we have! One Tree Planted is a 501(c)(3) nonprofit dedicated to global reforestation. Trees clean our air and water, create habitats for biodiversity, contribute to our health and wellbeing, and create jobs for social impact. We're honored to have reforestation through One Tree Planted as an integral part of our business model and sustainability efforts. If you’d like to learn more about One Tree Planted, you can do so here.

We still know we can do better and we plan to do just that! Our aim in to have carbon neutrality by the end of 2022. We also have sustainable products coming this summer and more in our A/W22 drop. We are excited to meet the needs and expectations of our customers and will endeavour to keep sustainability in our everyday conversations. 


 - Our CSR -

We believe that positive mental health is fundamental to our wellbeing. Each year, we are committed to donating 5% of profits to Mental Health Ireland to support the incredible work they do in helping people to achieve a good level of mental health and wellbeing through promoting factors that protect our mental health and reducing the risk factors of poor mental health. You can find out more about Mental Health Ireland here